Cisco's "Human Network" ad

Posted Mon, 03/12/2007 - 21:31 by John Breslin

Cisco had a full page ad in the Guardian on Saturday about what they call "the human network":

20070312a.pngOn the human network, people everywhere are experiencing a new kind of day. Encyclopedias update themselves every minute. Movies appear wherever there's a screen handy. And a phone can double as a train ticket or an air ticket. Welcome to a place where wikis, collaborative applications and social networks are making us smarter, better and faster. Welcome to a network where possibilities are endless. Because when we're together, we're more powerful than we could ever be apart.

The ad has a link to this page. Apparently they also ran this ad (with slightly different wording) in the New York Times late last year (1, 2). The optimistic statement "where anything is possible" has been replaced by the slightly more realistic "where possibilities are endless"...

Comments

[...] I was quoted for this

by Sunday Tribune: “Social networking: sharing is caring for th (not verified) - 03/20/2007 - 16:08

[...] I was quoted for this article in the Sunday Tribune by Damien about our boards.ie CI (commercial interaction) forums. There are other interesting parts to the article, in particular Cisco’s move into the social networking domain earlier this month. When I wrote earlier about Cisco’s “Human Network” ad, I hadn’t realised that Cisco had actually purchased Tribe.net (and Five Across), thinking that they were content to simply have us use their networking infrastructure for whatever collaborative purposes we enjoyed. But despite much bewilderment, there seems to be some good reasons for this acquisition (see Marc Canter’s list and Winer’s tongue-in-cheek take on the move). (From the Semantic Web side, maybe Cisco could be persuaded to provide further convergence via OpenID, Tribe’s FOAF provisions and something similar from Five Across’ “Connect” product.) [...]