Overview: Weetabix

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I am a member of the World Wide Worshippers of Weetabix.

If you're not from Ireland or the UK, you may well ask what on earth is Weetabix?

Weetabix is a breakfast cereal that is enjoyed by many all over the planet. It consists of flaked wheat formed into round-ended rectangular biscuits, and as with most cereals, it is eaten in the morning with either hot or cold milk and some sugar.

Although it originated in England, Weetabix is also made in Canada (as a slightly more golden version due to the different wheat grade) and distributed from there to the USA.

The UK Weetabix company has released a number of new cereals recently. The most notable of these to Weetabix lovers is Frutibix. As shown in the picture on the right, these are mini-sized Weetabixes filled with nuts and raisins. I'll leave it up to your own imagination to guess as to the content of the latest addition to the family, Bananabix!

Weetabix have also marketed a cereal called Advantage, a kind of a wheaty-flake thing, which tastes a whole lot better than those boring Branny Flakes (TM).

As far as I can see, there are two Weetabix internet domain names, one in the UK (www.weetabix.co.uk), and the other in the US, (www.weetabix.com). Neither of these features any Weetabix information as of yet. Weetabix Ltd. in the UK have also registered the domain names for alpen.co.uk, blmarketing.co.uk, blmarketing.com, bran-fare.co.uk, bran-fare.com, crunchy-bran.co.uk, crunchy-bran.com, country-home.co.uk, country-home.com, country-mills.co.uk, country-mills.com, frutibix.co.uk, frutibix.com, ready-brek.co.uk, ready-brek.com, vibixa.co.uk, vibixa.com, weetabix-golf.co.uk, weetabix-golf.com, weeta-flakes.co.uk, weeta-flakes.com, weetos.co.uk, and weetos.com. Strangely enough, the Mr. Bean domain name at www.mrbean.com seems to point to the same server as the US Weetabix site...

Joan Lim in the US also sent me some images of a cereal called "Bran Bix" from New Zealand (1, 2). It's made by the same people who do the Weetabix-like "Weet Bix", Sanitarium.

Beware of imitations!

I also had a message from Paul Brocklehurst telling me about the Weetabix "Hell Driver" advert he appeared in, check out the link for pictures or download the .mov file!

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And now, here are a couple of recipes you can create with that versatile breakfast cereal.

Chicken and Broccoli Bake

New York Style Cheescake

Weetabix Fruit Loaf

This recipe from Mrs. Brenda Nuttall, Halifax, England, will yield 1 loaf.

Ingredients

• 2 Weetabix
• 6 oz. sugar
• 6 oz. sultanas
• 8 oz. self-raising flour
• 8 fl. oz. milk

Method

1. Crush the Weetabix into fine crumbs.
2. Add sugar, fruit and flour.
3. Add milk and mix well.
4. Pour into greased lined loaf tin.
5. Bake at Gas Mark 4 / 350 °F for 60 to 70 minutes.
6. Cool for 10 minutes.
7. When cold, store in an airtight tin.

Lightspeed Tomato Soup

The preparation time is 30 seconds according to David B. Robinson.

Ingredients

• 1 bowl of V8 juice (preferably the reduced-salt type)
• 4 dashes garlic powder
• 8 dashes oregano
• 1 tablespoon minced onion
• 1 teaspoon cayenne pepper

Method

1. Mix everything together, and microwave for a few minutes if you want.
2. Dip some Weetabix biscuits (very crumbly shredded whole wheat) in it and eat.

Here are some Weetabix links.

• Ghost Rockets, Weetabix Lovers!
• Mark W. Schumann's Weetabix Page
• Paul Brocklehurst, Weetabix Star!
• Poster Campaign by Lowe Howard-Spink
• Tony's Weetabix Page