Start with a Hand-Drawn Sketch

Start off with a mental idea of what you want and then do some rough sketches on paper.

I developed the idea for the Cloud logo over a week or so, pictured the US Air Force logo merging with the letters in Cloud to give the final result sketched above. It helps too if you have a vague idea of what size you want various aspects of the logo to be, you don’t have to know all the numbers off by heart, but if you can say roughly that such and such a part of the logo is wider than it is high, it makes a big difference when you make that initial sketch on paper.

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